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Press Box

Keep informed on the latest news at Dover Saddlery right here at the Press Box!


Dover Saddlery® Launches the New Rider Fly Shield with Insect Shield®

LITTLETON, MA – April 8, 2020. Dover Saddlery, the leading omni-channel retailer of equestrian products, is pleased to introduce the new Rider Fly Shield, a lightweight, stretch-mesh jacket treated with Insect Shield technology to repel biting and nuisance insects. It will allow equestrians to enjoy riding and other outdoor activities and avoid being bitten by insects.
Proven and registered with the EPA to repel mosquitoes, ticks, ants, flies, chiggers and midges (no-see-ums), the Insect Shield fabric treatment binds a proprietary permethrin formula tightly to fabric fibers. It produces an effective, odorless insect barrier that lasts through 70 washes—the expected lifetime of a garment. Insect Shield technology is the result of years of research and field study. Numerous studies have confirmed the effectiveness of permethrin-treated clothing as an insect repellent.
The Rider Fly Shield has thumbhole sleeves that extend coverage over much of the hands, a hood to protect the head and back of neck and a zip front to allow easy on and off. The streamlined cut has a bulk-free feel, while the mesh delivers ample stretch for freedom of movement and excellent breathability to keep the rider cool.
“This is one of the most exciting products I’ve helped develop,” says Kara Judge, senior merchant at Dover Saddlery. “As a horse owner and rider, it’s my dream layer for bug season. I’ll wear it whenever I ride outside, and I’m sure it will make hand grazing my horses more enjoyable.”
To order the Rider Fly Shield or to shop an expansive selection of riding apparel, tack and horse care supplies, visit

Dover Saddlery® Opens Its 35th Store in Aiken, South Carolina

LITTLETON, MA - December 20, 2018. Dover Saddlery, the leading omni-channel retailer of equestrian products announced today that it will open a 35th Dover Saddlery retail store in Aiken, SC in early February 2019. This new store joins 34 other Dover Saddlery store locations across the United States. The offering of more than 25,000 products available in-store, by catalog or through the ecommerce website make Dover Saddlery The Source® for equestrian needs across all levels of riding in the English disciplines.

Dover Saddlery® Returns as Official Sponsor of the Winter Equestrian Festival

LITTLETON, MA - December 3, 2018. Dover Saddlery® is proud to announce its return to Palm Beach International Equestrian Center (PBIEC) as an official sponsor and retailer of the 2019 Winter Equestrian Festival (WEF). This year’s circuit is poised to be the largest yet as WEF celebrates its 40th anniversary, and competition runs from January 9 through March 31, 2019. This PBIEC location joins Dover Saddlery’s large, existing Wellington location on Crown Way, as well as two locations at the Tryon International Equestrian Center (TIEC), PBIEC's sister property, along with 33 additional store locations across the country.

Dover Saddlery will open for business on the WEF showgrounds in early December, offering hundreds of top brand name products to riders and spectators. In addition, Dover Saddlery will continue to sponsor the Dover Saddlery Palm Beach Adult Medal class during the WEF 2019 circuit, as well as the ESP Holiday Series, which runs from November 28 through January 6, 2019.

Dover Saddlery® Introduces Premium InDulge™ Collection Bridles and Halters

LITTLETON, MA – June 11, 2018. Dover Saddlery Inc., the leading multichannel retailer of equestrian products, is pleased to announce the release of its new InDulge™ Collection bridles and halters featuring exclusive, high-tech Flex-Cushion™ technology. Innovative Flex-Cushion absorbs shock and distributes pressure to ensure horse comfort at an unprecedented level. All items are crafted from premium quality supple leather with extra-fine, distinctive stitching.

Tested in the harsh conditions of New England winters, Flex-Cushion is a soft and resilient material that retains its performance despite weather conditions. It is hidden inside strategic locations of each halter and bridle to pressure and offer cushioning where it is needed most. In halters, Flex-Cushion is located within the crowns and nosepieces. In bridles for hunters, jumpers, eventing and dressage, it is located in the crownpieces and, depending on the style of the bridle, may also be found in a noseband, chin pad, or, in the case of the Figure 8, in cheek paddles and center nosepiece.

“We’re proud to offer this new line of tack to riders because we feel it is the next generation of horse comfort,” commented Brad Wolansky, chief executive officer. “A lot of thought went into the designs. We also wanted to present the innovation in exceptional, timeless quality leather, and at the best value we could offer.”

The InDulge Collection can be found online at, in 34 retail stores nationwide and in Dover Saddlery catalogs starting this summer.

About Dover Saddlery, Inc

Dover Saddlery, Inc. is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover Saddlery offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the -internet and retail locations across the United States.

For more information, please call 1-978-952-8062 or visit