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Privacy Policy
Your Privacy Rights
We appreciate the trust you place in Dover Saddlery, and we are committed to respecting your privacy and
the security of your personal information. This privacy policy, effective September 29, 2005, describes
the information we collect and how we use it.
We always welcome your questions and feedback. For privacy-related issues, please contact us at:
Dover Saddlery
525 Great Road
P.O. Box 1100
Littleton, MA 01460
800-989-1500
customerservice@doversaddlery.com
Contents
Information We Collect
How We Use the Information We Collect
Information We Share with Others
Your Choices
Cookies and Pixel Tags
How We Use E-mail
Links to Other Sites
Updating or Reviewing Your Information
Security
Privacy of Children on Our Web Site
Policy Changes
Questions or Comments?
We may collect information (including name, address, telephone number, e-mail address, and credit card
information) when you:
Order from our catalogs or online
Purchase from one of our retail stores
Return an item or make an exchange
Inquire about our services
Request a catalog
Receive a gift package
Enter a contest or sweepstakes
Subscribe to an e-mail newsletter
Are referred to us through a marketing promotion
Participate in a marketing survey, promotion or event
We may also combine this information with data that is publicly available and data that we receive from
other reputable sources.
We maintain this data, along with a record of your purchases, in a secure database.
We also gather information about how visitors navigate through our Web site by using “clickstream” data
gathered with "cookies," and may also use other online tools such as "pixel tags,” as described below.
At Dover Saddlery, the information we collect allows us to:
Process and track your order
Provide the services you request
Contact you about the status of an order
Send you catalogs or promotional offers we believe will be of interest to you
Send you email promotions or newsletters, if requested
Identify your product and service preferences
Customize our communications to you
Provide information concerning product recalls or products you have purchased
Improve our merchandise selection and customer service
We contract with other companies to provide certain services, including credit card processing,
shipping, e-mail distribution, market research, and promotions management. We provide these companies
with only the information they need to perform their services and work closely with them to ensure that
your privacy is respected and protected. These companies are prohibited by contract from using this
information for their own marketing purposes or from sharing this information with anyone other than
Dover Saddlery.
From time to time, we make our mailing list (names and addresses only) and information concerning
general shopping activity available to carefully screened retailers whose products we believe will be of
interest to you. If you prefer that we do not share any information with these companies, please
contact us.
On rare occasions, we may disclose specific information upon governmental request, in response to a
court order, or when required by law to do so. We may also share information with companies assisting
in fraud protection or investigation. We do not provide information to these agencies or companies for
marketing or commercial purposes.
We offer choices about the types of information you receive from us. If you prefer not to receive
catalogs or other communications from Dover Saddlery, please contact us at the address shown below. If
you no longer wish to receive our e-mail newsletters or promotions, you also may contact us at the
address below or unsubscribe using the link provided in the e-mail.
Dover Saddlery
525 Great Road
P.O. Box 1100
Littleton, MA 01460
800-989-1500
customerservice@doversaddlery.com
If you do not want us to provide your name and address to other companies for promotional purposes,
please contact us at:
Dover Saddlery
525 Great Road
P.O. Box 1100
Littleton, MA 01460
800-989-1500
customerservice@doversaddlery.com
Because mailings are planned in advance, it may take several weeks or more for your request to become
effective. If you continue to receive unwanted communications of any kind, please contact us, and we
will make every effort to correct the situation.
A cookie is a small data file that is stored by your Web browser on your computer. Cookies enable you
to place an order on our Web site. They also allow us to enhance and personalize your online shopping
experience, so that the information you receive is more relevant to you.
For example, we use cookies to:
Remember what items are in your shopping cart
Recognize you when you return to our Web site
Study how our customers navigate through our Web site and which products they request in site
searches
We may also use pixel tags – tiny graphic images – to tell us what parts of our Web site you have
visited or to measure the effectiveness of any searches you may do on our site. Pixel tags may also
enable us to send you e-mail in a format you can read and let us know when you have opened an e-mail
message from us.
We also may contract with other companies who use cookies or other online tools such as pixel tags to
measure the performance of a marketing effort on our behalf. We prohibit these companies from using this
information for their own marketing purposes or from sharing this information with anyone other than
Dover Saddlery.
When you provide us your e-mail address, we may send you e-mails necessary to process your order or
respond to a request.
We may also periodically send out promotions and newsletters by e-mail. Instructions on how to
unsubscribe are included in each e-mail.
If you click on a link with in the Dover Saddlery site that takes you to another site, you understand
that while on their site they have established their own privacy and security policies.
To update your customer information (name, address, telephone number and email address), please contact
us at the address above.
We use a variety of current technologies and processes for protection of our customer data in order to
minimize the chance of loss, misuse or alteration of information that we have collected from you. We
limit the information we provide to outside companies with whom we contract to only what they need to
carry out their responsibilities.
When you make a purchase, request a catalog, or create an account on our Web site, your transactional
information is transmitted in a safe, encrypted format.
Our Web site is not intended for use by children under the age of 13, and we do not knowingly collect
personal information from children under the age of 13.
From time to time, we may use customer information for unanticipated uses not previously disclosed in
our privacy notice. If our information practices change, we will post these changes on our Web site. We
encourage you to review our privacy policy periodically.
For questions, comments or assistance, we invite you to contact us.
We hope to answer any questions to your satisfaction, but should you ever want to contact a third party
regarding our privacy practices, you can e-mail the Direct Marketing Association's Committee on Ethical
Business Practices at privacypromise@the-dma.org. The DMA is the oldest and largest association for
consumers and companies with interest in direct marketing.
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