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Press Releases
Dover Saddlery Announces Grand Opening of First New Jersey Store
LITTLETON, MA – January 31st, 2008 Dover Saddlery Retail, Inc., a wholly owned subsidiary of Dover Saddlery (Nasdaq:DOVR), announced today the Grand Opening of its new store in Branchburg, New Jersey to be held during the weekend of May 16-18, 2008.
MoreThe new Dover store will offer the finest array of quality English riding apparel and tack, beautifully merchandised over 12,000 square feet, with additional services such as custom coat and boot fittings and a saddle test ride program.
“We pride ourselves on having the broadest selection and best in-stock position in the industry as well as the highest level of customer service, and we are looking forward to offering equestrians in New Jersey and the New York metropolitan area a new standard in equestrian retailing,” said Stephen L. Day, president and CEO of Dover Saddlery.
During the Grand Opening celebrations, equestrians will find Grand Opening Specials throughout the store and can enter to win a $1,000 Dover Saddlery shopping spree.
Dover Saddlery Announces Grand Opening of Dallas Store
LITTLETON, MA – August 7, 2007- Dover Saddlery Retail, Inc., a wholly owned subsidiary of Dover Saddlery (Nasdaq: DOVR), announced today that the Grand Opening of its new Dallas store will take place September 14-16. Equestrians are invited to join in the Grand Opening celebration starting with a ribbon-cutting ceremony at 9a.m. on Friday, September 14.
MoreDuring the Grand Opening celebrations, equestrians will find Grand Opening Specials throughout the store and can enter to win a $1,000 Dover Saddlery shopping spree. All the leading brands will be represented, including Ariat, Bates, Charles Owen, Devon-Aire, Equine Couture, Essex, Goode Rider, GPA, Grand Prix, Henri De Rivel, Hermes, Herm Sprenger, Hug, Jaguar, Joules, Mikmar, Mountain Horse, Passier, Pessoa, Pikeur, Rambo, Rhino, Stubben, Tad Coffin, Taka and Tailored Sportsman and TuffRider.
"Many manufacturers will be attending the Grand Opening weekend," said Stephen L. Day, president and CEO of Dover Saddlery. "They will be available to discuss their products and provide advice to our customers. We look forward to bringing our unique combination of brand name merchandise, selection and premium customer service to equestrians in the Dallas area.”
The new Dover Saddlery store is located at 7529 Campbell Road in North Dallas. Following the Grand Opening in Dallas, Dover Saddlery will have a total of nine retail stores.
Dover Saddlery Announces Opening of New Retail Store
LITTLETON, MA –March 8, 2007 Dover Saddlery Retail, Inc., a wholly-owned subsidiary of Dover Saddlery (Nasdaq: DOVR), announced today that the Grand Opening of its new Charlottesville, Virginia store will take place April 13-15. Equestrians are invited to join in the Grand Opening celebration starting with a ribbon-cutting ceremony at 9am on Friday, April 13.
MoreDuring the Grand Opening celebrations, equestrians will find Grand Opening Specials throughout the store and can enter to win a $1,000 Dover Saddlery shopping spree. All the leading brands will be represented, including Ariat, Bates, Charles Owen, Essex, GPA, Grand Prix, HDR, Hermes, Herm Sprenger, Hug, Jaguar, Joules, Mikmar, Mountain Horse, Passier, Pessoa, Pikeur, Rambo, Rhino, Stubben, Tad Coffin, Taka and Tailored Sportsman.
“We believe that previous Dominion Saddlery store customers in the Charlottesville area will be delighted with the new look of the store and the expanded selection of equestrian merchandise we will be offering” said Stephen L. Day, president and CEO of Dover Saddlery. “We are also pleased to be able to offer our Dover Saddlery mail order customers the opportunity to shop in a local Dover Saddlery retail store.”
Following the Grand Openings in Chantilly and Lexington, Charlottesville is the third Dover Saddlery Store to be opened in Virginia. The store is currently open, during remodeling and refurbishing in preparation for the Grand Opening.
Dover Saddlery Ecommerce Site Named Top 50 by Internet Retailer
LITTLETON, MA –December 18, 2006 –Dover Saddlery Inc., (NASDAQ: DOVR) announced today that its web site has been named as one of the Top 50 Retail Web Sites by Internet Retailer Magazine.
More“What the Top 50 Retail Web Sites have in common is a willingness to innovate and set the standards for what the rest of the industry should be doing,” says Kurt T. Peters, editor in chief of Internet Retailer.
The web site now offers the possibility to shop by riding style as well as by product category, keyword or catalog item number. Customers who are browsing online can have product questions answered via live chat, click to call or e-mail to a product advisor within the Dover Saddlery customer service center. In addition, equestrians can now create a personal wish list within the new Wishlist registry and easily share the items they are interested in with others.
“E-commerce has been a focus of Dover Saddlery for the last five years and we are very pleased to have our web site recognized as one of the Top 50,” said Stephen L. Day president and CEO of Dover Saddlery. “Our customers are increasingly using our website to shop and we strive to offer the very best online shopping experience for equestrians.”
The E-commerce platform and Web hosting for DoverSaddlery.com is provided by DMinSite, which specializes in providing e-commerce services to mail order companies. “The M6 Platform from DMinSite is extremely flexible and effective in allowing us to initiate marketing programs,” says Jeannine Moore, director of e-commerce at Dover Saddlery.
Dover Saddlery Announces Grand Opening of Chantilly, VA Store
LITTLETON, MA –December 13, 2006 Dover Saddlery Retail, Inc., a wholly-owned subsidiary of Dover Saddlery (Nasdaq: DOVR), announced today that the Grand Opening of its new Chantilly Virginia store will take place February 2-4. Equestrians are invited to join in the Grand Opening celebration starting with a ribbon-cutting ceremony at 9am on Friday, February 2.
MoreDuring the Grand Opening celebrations, equestrians will find Grand Opening Specials throughout the store and can enter to win a $1,000 Dover Saddlery shopping spree. All the leading brands will be represented, including Ariat, Bates, Charles Owen, Essex, GPA, Grand Prix, HDR, Hermes, Herm Sprenger, Hug, Jaguar, Joules, Mikmar, Mountain Horse, Passier, Pessoa, Pikeur, Rambo, Rhino, Stubben, Tad Coffin, Taka and Tailored Sportsman
The store, at the site of a former Dominion Saddlery store, has been completely remodeled and refurbished to accommodate an extensive Dover Saddlery selection of fine English tack, riding apparel and horse care supplies. “We are looking forward to opening our first store in Virginia,” said Stephen L. Day, president and CEO of Dover Saddlery. “We believe that previous Dominion Saddlery store customers as well as Dover Saddlery mail order customers in the Chantilly area will be delighted with the new store and the equestrian retailing experience we will be offering.”
Dover Saddlery Announces Grand Opening of Crofton, MD Store
LITTLETON, MA –November 8, 2006 Dover Saddlery Retail, Inc., a wholly-owned subsidiary of Dover Saddlery ( Nasdaq: DOVR), announced today that the Grand Opening of its new Crofton, Maryland store will take place December 1-3. Equestrians are invited to join in the Grand Opening celebration starting with a ribbon-cutting ceremony at 9am on Friday, December 1.
MoreThe Crofton store situated on Route 3, is easily reached from Baltimore, Annapolis or Washington. The store, at the site of a former Dominion Saddlery store, has been expanded by 50 per cent and completely remodeled and refurbished to accommodate an extensive Dover Saddlery selection of English tack, apparel and horse care supplies.
“After the recent opening of our first store north of Baltimore in the Hunt Valley, we now look forward to serving customers in the area south of Baltimore,” said Stephen L Day, president and CEO of Dover Saddlery. “We trust that previous Dominion Saddlery store customers will be delighted with the new and much larger store.”
During the Grand Opening celebrations, equestrians will find Grand Opening Specials throughout the store and can enter to win a $1,000 Dover Saddlery shopping spree. All the leading brands will be represented, including Ariat, Bates, Charles Owen, GPA, Grand Prix, Hermes, Herm Springer, Jaguar, Joules, Mountain Horse, Passier, Pessoa, Pikeur, Prestige, Rambo, Tad Coffin, Tailored Sportsman, and Weatherbeeta. Customers attending the ribbon-cutting ceremony will be treated to an appearance of a Knight and Maid of Honor from the Maryland Jousting Association, appropriate as the State Sport of Maryland is jousting.
About Dover Saddlery, Inc.
Dover Saddlery, Inc. (Nasdaq: DOVR) is the largest direct marketer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.
For more information, please call 1-978-952-8062 x218.
Internet Retailer Magazine
Launched in early 1999, Internet Retailer's goal has been to cover the Internet retailing revolution as no other publisher does. Year after year they have enhanced their leadership position as the information authority on the application of the Internet to all segments of retailing. Internet Retailer has the largest-circulation magazine and e-mail newsletters in the retailing industry-and the only ones serving a multi-channel market that includes major distribution to retail chains, catalogers and other direct merchants, web-only retailers and branded manufacturers which use the web to merchandise directly to consumers. For more information on Internet Retailer Magazine please visit www.internetretailer.com.
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