Well known among riders of all disciplines, Ariat® offers riding boots of all kinds and riding attire to suit every need from pleasure riding to schooling to showing. Ariat was founded in 1990 by Beth Cross and Pam Parker because they wanted to engineer a new breed of riding boot. The pair built a team of top footwear engineers and designers, and with input from hundreds of premier riders, spent three years developing the first boot to ship to market. Since 1993, Ariat has come to outfit equestrian athletes around the world, including Olympic gold medalists and world-class rodeo athletes.

In the process of the first boot design, the Ariat team redesigned the standard riding boot outsole, rethought arch support and considered the suitability of the traditional shape and fit— all with the goal of creating the best performing riding boot. The boots were well received, and subsequently, the Ariat line grew to its current vast range of English and western riding boots, work boots, casual footwear and riding apparel. The Ariat brand is now recognized as the official boot of numerous prestigious associations around the world.

A number of performance technologies set Ariat brand footwear and apparel apart. Most notably, in the footwear line, 4LR™ (Four Layer Rebound) entry-level footbed technology cushions and stabilizes the foot. Enhancing comfort for the mid-level footwear range, ATS® (Advanced Torque Stability) supports, cushions and reduces fatigue. Cobalt™ technology, created to match the demands of professional horsemen, combines cushioning with a composite fiber forked shank. Easily the most recognized Ariat technology among consumers, Ariat’s Duratread™ outsole resist barnyard acids and oils while providing traction, support and durability in the stirrup and out.

In Ariat’s riding clothing line, technologies to enhance comfort and fit of breeches include CCT™, tummy-trimming Core Control Technology™, and CFS™, the Calf Fit System designed to accommodate any leg shape without bulky closures. MMT™ (Moisture Movement Technology) offers perspiration management for active riders, pulling moisture away from the skin and moving it to the fabric’s outer surface for quick evaporation.

To benefit from these technologies and more, shop Ariat brand collections of riding, barn and casual footwear, show clothing and schooling attire. Founded on innovation and technology, Ariat outfits the world’s equestrian athletes.