Dover Saddlery Privacy Policy

Your Privacy Rights

We appreciate the trust you place in Dover Saddlery, and we are committed to respecting your privacy and the security of your personal information. This privacy policy, effective September 29, 2005, describes the information we collect and how we use it.

We always welcome your questions and feedback. For privacy-related issues, please contact us at:

Dover Saddlery
525 Great Road
P.O. Box 1100
Littleton, MA 01460
800-989-1500
customerservice@doversaddlery.com

Contents

Information We Collect

We may collect information (including name, address, telephone number, e-mail address, and credit card information) when you:

  • Order from our catalogs or online
  • Purchase from one of our retail stores
  • Return an item or make an exchange
  • Inquire about our services
  • Request a catalog
  • Receive a gift package
  • Enter a contest or sweepstakes
  • Subscribe to an e-mail newsletter
  • Are referred to us through a marketing promotion
  • Participate in a marketing survey, promotion or event

We may also combine this information with data that is publicly available and data that we receive from other reputable sources. We maintain this data, along with a record of your purchases, in a secure database.

We also gather information about how visitors navigate through our Web site by using "clickstream" data gathered with "cookies," and may also use other online tools such as "pixel tags," as described below.

How We Use the Information We Collect

At Dover Saddlery, the information we collect allows us to:

  • Process and track your order
  • Provide the services you request
  • Contact you about the status of an order
  • Send you catalogs or promotional offers we believe will be of interest to you
  • Send you email promotions or newsletters
  • Identify your product and service preferences
  • Customize our communications to you
  • Provide information concerning product recalls or products you have purchased
  • Improve our merchandise selection and customer service

Information We Share with Others

We contract with other companies to provide certain services, including credit card processing, shipping, e-mail distribution, market research, and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Dover Saddlery.

From time to time, we make our mailing list (names and addresses only) and information concerning general shopping activity available to carefully screened retailers whose products we believe will be of interest to you. If you prefer that we do not share any information with these companies, please contact us.

On rare occasions, we may disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

Your Choices

We offer choices about the types of information you receive from us. If you prefer not to receive catalogs or other communications from Dover Saddlery, please contact us at the address shown below. If you no longer wish to receive our e-mail newsletters or promotions, you also may contact us at the address below or unsubscribe using the link provided in the e-mail.

Dover Saddlery
525 Great Road
P.O. Box 1100
Littleton, MA 01460
800-989-1500
customerservice@doversaddlery.com

If you do not want us to provide your name and address to other companies for promotional purposes, please contact us at:
Dover Saddlery
525 Great Road
P.O. Box 1100
Littleton, MA 01460
800-989-1500
customerservice@doversaddlery.com

Because mailings are planned in advance, it may take several weeks or more for your request to become effective. If you continue to receive unwanted communications of any kind, please contact us, and we will make every effort to correct the situation.

Cookies and Pixel Tags

A cookie is a small data file that is stored by your Web browser on your computer. Cookies enable you to place an order on our Web site. They also allow us to enhance and personalize your online shopping experience, so that the information you receive is more relevant to you.

For example, we use cookies to:

  • Remember what items are in your shopping cart
  • Recognize you when you return to our Web site
  • Study how our customers navigate through our Web site and which products they request in site searches

We may also use pixel tags – tiny graphic images – to tell us what parts of our Web site you have visited or to measure the effectiveness of any searches you may do on our site. Pixel tags may also enable us to send you e-mail in a format you can read and let us know when you have opened an e-mail message from us.

We also may contract with other companies who use cookies or other online tools such as pixel tags to measure the performance of a marketing effort on our behalf. We prohibit these companies from using this information for their own marketing purposes or from sharing this information with anyone other than Dover Saddlery.

How We Use E-mail

When you provide us your e-mail address, we may send you e-mails necessary to process your order or respond to a request. We may also periodically send out promotions and newsletters by e-mail. Instructions on how to unsubscribe are included in each e-mail.

Links to Other Sites

If you click on a link with in the Dover Saddlery site that takes you to another site, you understand that while on their site they have established their own privacy and security policies.

Updating or Reviewing Your Information

To update your customer information (name, address, telephone number and email address), please contact us at the address above.

Security

We use a variety of current technologies and processes for protection of our customer data in order to minimize the chance of loss, misuse or alteration of information that we have collected from you. We limit the information we provide to outside companies with whom we contract to only what they need to carry out their responsibilities.

When you make a purchase, request a catalog, or create an account on our Web site, your transactional information is transmitted in a safe, encrypted format.

Privacy of Children on Our Web Site

Our Web site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.

Policy Changes

From time to time, we may use customer information for unanticipated uses not previously disclosed in our privacy notice. If our information practices change, we will post these changes on our Web site. We encourage you to review our privacy policy periodically.

Questions or Comments?

For questions, comments or assistance, we invite you to contact us. We hope to answer any questions to your satisfaction, but should you ever want to contact a third party regarding our privacy practices, you can e-mail the Direct Marketing Association's Committee on Ethical Business Practices at privacypromise@the-dma.org. The DMA is the oldest and largest association for consumers and companies with interest in direct marketing.